{"id":1118,"date":"2023-09-21T08:50:39","date_gmt":"2023-09-21T07:50:39","guid":{"rendered":"https:\/\/antonomasia.eu\/?page_id=1118"},"modified":"2025-07-03T15:39:41","modified_gmt":"2025-07-03T14:39:41","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/antonomasia.eu\/en\/estrategia-de-marca\/","title":{"rendered":"Serv - Brand strategy"},"content":{"rendered":"<section class=\"u-align-center u-clearfix u-container-align-center u-section-2\" id=\"sec-d2d2\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <h1 class=\"u-text u-text-1\">Brand strategy<\/h1>\n        <p class=\"u-text u-text-2\"> We define communication strategies based on the DNA of each brand and work on the messages, adapting them to each target audience: developers, builders, engineering firms, architects, interior designers, installers and end users. Without letting the complexity of the market turn into complicated messages. <br>\n          <span style=\"font-weight: 700; font-style: italic;\">\"Simplicity is the ultimate sophistication\" (Leonardo da Vinci).<\/span>\n        <\/p>\n      <\/div>\n    <\/section>\n    <section class=\"u-clearfix u-section-3\" id=\"sec-864f\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <div class=\"u-expanded-width u-list u-list-1\">\n          <div class=\"u-repeater u-repeater-1\">\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-1\">\n                <img decoding=\"async\" alt=\"TECHANAL Concept &quot;The world looks better&quot; (2012)\" class=\"u-expanded-width u-image u-image-default u-image-1\" src=\"https:\/\/antonomasia.eu\/wp-content\/uploads\/2023\/10\/Technal-the-world-looks-better.jpg\" data-image-width=\"1140\" data-image-height=\"817\" data-href=\"https:\/\/antonomasia.eu\/proy-technal-concepto-the-world-looks-better\/\" title=\"Projekt - TECHNAL - Concept &quot;The world looks better&quot;.\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-1\">TECHNAL&nbsp;<br>The world looks better\" concept\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.eu\/en\/technal-project-concept-the-world-looks-better\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-1\">See<\/a>\n              <\/div>\n            <\/div>\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-2\">\n                <img decoding=\"async\" alt=\"KRONA Campaign &quot;You will gain square metres&quot; (2008)\" class=\"u-expanded-width u-image u-image-default u-image-2\" src=\"https:\/\/antonomasia.eu\/wp-content\/uploads\/2023\/10\/krona-1m2-min.jpg\" data-image-width=\"1000\" data-image-height=\"670\" data-href=\"https:\/\/antonomasia.eu\/proy-krona-campana-ganaras-metros-cuadrados\/\" title=\"Projekt - KRONA - Campaign &quot;You will gain square metres&quot;.\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-2\">KRONA&nbsp;<br>You will gain square metres\" campaign\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.eu\/en\/krona-bell-project-you-will-gain-square-metres-of-space\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-2\">See<\/a>\n              <\/div>\n            <\/div>\n            <div class=\"u-container-style u-list-item u-repeater-item\">\n              <div class=\"u-container-layout u-similar-container u-container-layout-3\">\n                <img decoding=\"async\" alt=\"LA CASA POR EL TEJADO Press office (2014)\" class=\"u-expanded-width u-image u-image-default u-image-3\" src=\"https:\/\/antonomasia.eu\/wp-content\/uploads\/2023\/09\/la-casa-por-el-tejado-2.jpg\" data-image-width=\"1140\" data-image-height=\"650\" data-href=\"https:\/\/antonomasia.eu\/proy-la-casa-por-el-tejado-gabinete-prensa\/\" title=\"Proy - The house on the roof - Press office\">\n                <h3 class=\"u-align-left u-text u-text-default u-text-3\">THE HOUSE THROUGH THE ROOF&nbsp;<br>Press Office\n                <\/h3>\n                <a href=\"https:\/\/antonomasia.eu\/en\/putting-the-cart-before-the-horse-press-office\/\" class=\"u-align-left u-border-2 u-border-active-grey-90 u-border-grey-40 u-border-hover-grey-90 u-border-no-left u-border-no-right u-border-no-top u-btn u-button-style u-custom-font u-heading-font u-none u-text-grey-40 u-text-hover-grey-90 u-btn-3\">See<\/a>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n    <section class=\"u-align-center u-clearfix u-container-align-center u-white u-section-4\" id=\"sec-5d49\">\n      <div class=\"u-clearfix u-sheet u-sheet-1\">\n        <div class=\"u-expanded-width-md u-expanded-width-sm u-expanded-width-xs u-form u-form-1\">\n          <form action=\"https:\/\/forms.nicepagesrv.com\/v2\/form\/process\" class=\"u-clearfix u-form-spacing-15 u-form-vertical u-inner-form\" style=\"padding: 0px;\" source=\"email\" name=\"form\">\n            <div class=\"u-form-group u-form-name\">\n              <label for=\"name-6797\" class=\"u-form-control-hidden u-label\">Name<\/label>\n              <input type=\"text\" placeholder=\"Name\" id=\"name-6797\" name=\"name\" class=\"u-input u-input-rectangle\" required=\"\">\n            <\/div>\n            <div class=\"u-form-email u-form-group\">\n              <label for=\"email-6797\" class=\"u-form-control-hidden u-label\">Email<\/label>\n              <input type=\"email\" placeholder=\"Email\" id=\"email-6797\" name=\"email\" class=\"u-input u-input-rectangle\" required=\"\">\n            <\/div>\n            <div class=\"u-form-group u-form-message\">\n              <label for=\"message-6797\" class=\"u-form-control-hidden u-label\">Address<\/label>\n              <textarea placeholder=\"Message\" rows=\"4\" cols=\"50\" id=\"message-6797\" name=\"message\" class=\"u-input u-input-rectangle\" required=\"\"><\/textarea>\n            <\/div>\n            <div class=\"u-align-right u-form-group u-form-submit\">\n              <a href=\"#\" class=\"u-border-1 u-border-grey-60 u-btn u-btn-submit u-button-style u-custom-font u-heading-font u-none u-btn-1\">Send<\/a>\n              <input type=\"submit\" value=\"submit\" class=\"u-form-control-hidden\">\n            <\/div>\n            <div class=\"u-form-send-message u-form-send-success\">Thank you! Your message has been sent.<\/div>\n            <div class=\"u-form-send-error u-form-send-message\">Unable to send your message. Please fix errors then try again.<\/div>\n            <input type=\"hidden\" value=\"\" name=\"recaptchaResponse\">\n            <input type=\"hidden\" name=\"formServices\" value=\"970d2e53-621d-0ad6-6eef-a4548dd0c79d\">\n            <input type=\"hidden\" name=\"siteKey\" value=\"6LdP5zQpAAAAABVULGWLQ0j67D_Do63Xp2tbzWfu\">\n          <\/form>\n        <\/div>\n        <p class=\"u-align-left u-custom-font u-heading-font u-text u-text-grey-50 u-text-1\">\n          <font style=\"font-size: 1.125rem;\">Contact<\/font>\n          <br>Nest City Lab<br>C\/ \u00c1lava, 100 - 08018 Barcelona&nbsp;<br>Tel. +34 934 155 862 <a href=\"mailto:antonomasia@antonomasia.eu\" class=\"u-active-none u-border-none u-btn u-button-link u-button-style u-hover-none u-none u-text-custom-color-1 u-btn-2\">antonomasia@antonomasia.eu<\/a>\n        <\/p>\n      <\/div>\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>Brand strategy We define communication strategies based on the DNA of each brand and work on the messages, adapting them to each target audience: developers, builders, engineering firms, architects, interior designers, installers and end users. Without letting the complexity of the market turn into complicated messages. \"Simplicity is the ultimate sophistication\" (Leonardo da Vinci). TECHNAL Concept ... <a href=\"https:\/\/antonomasia.eu\/en\/estrategia-de-marca\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \"Serv - Brand Strategy<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-1118","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serv - Estrategia de marca - Antonomasia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antonomasia.eu\/en\/brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serv - Estrategia de marca - Antonomasia\" \/>\n<meta property=\"og:description\" content=\"Estrategia de marca Definimos las estrategias de comunicaci\u00f3n a partir del ADN de cada marca y trabajamos los mensajes adapt\u00e1ndolos a cada p\u00fablico objetivo: promotores, constructores, ingenier\u00edas, arquitectos, interioristas, instaladores y usuarios finales. Sin dejar que la complejidad del mercado se convierta en mensajes complicados. \u201cLa simplicidad es la m\u00e1xima sofisticaci\u00f3n\u201d (Leonardo da Vinci). TECHNAL&nbsp;Concepto &hellip; Continue reading &quot;Serv &#8211; Estrategia de marca&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/antonomasia.eu\/en\/brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Antonomasia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T14:39:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/antonomasia.eu\/estrategia-de-marca\/\",\"url\":\"https:\/\/antonomasia.eu\/estrategia-de-marca\/\",\"name\":\"Serv - Estrategia de marca - Antonomasia\",\"isPartOf\":{\"@id\":\"https:\/\/antonomasia.eu\/#website\"},\"datePublished\":\"2023-09-21T07:50:39+00:00\",\"dateModified\":\"2025-07-03T14:39:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/antonomasia.eu\/estrategia-de-marca\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/antonomasia.eu\/estrategia-de-marca\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/antonomasia.eu\/estrategia-de-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/antonomasia.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Serv &#8211; Estrategia de marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/antonomasia.eu\/#website\",\"url\":\"https:\/\/antonomasia.eu\/\",\"name\":\"Antonomasia\",\"description\":\"Arquitectural and green communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/antonomasia.eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Serv - Brand Strategy - Antonomasia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/antonomasia.eu\/en\/brand-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Serv - Estrategia de marca - Antonomasia","og_description":"Estrategia de marca Definimos las estrategias de comunicaci\u00f3n a partir del ADN de cada marca y trabajamos los mensajes adapt\u00e1ndolos a cada p\u00fablico objetivo: promotores, constructores, ingenier\u00edas, arquitectos, interioristas, instaladores y usuarios finales. Sin dejar que la complejidad del mercado se convierta en mensajes complicados. \u201cLa simplicidad es la m\u00e1xima sofisticaci\u00f3n\u201d (Leonardo da Vinci). TECHNAL&nbsp;Concepto &hellip; Continue reading \"Serv &#8211; Estrategia de marca\"","og_url":"https:\/\/antonomasia.eu\/en\/brand-strategy\/","og_site_name":"Antonomasia","article_modified_time":"2025-07-03T14:39:41+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/antonomasia.eu\/estrategia-de-marca\/","url":"https:\/\/antonomasia.eu\/estrategia-de-marca\/","name":"Serv - Brand Strategy - Antonomasia","isPartOf":{"@id":"https:\/\/antonomasia.eu\/#website"},"datePublished":"2023-09-21T07:50:39+00:00","dateModified":"2025-07-03T14:39:41+00:00","breadcrumb":{"@id":"https:\/\/antonomasia.eu\/estrategia-de-marca\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/antonomasia.eu\/estrategia-de-marca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/antonomasia.eu\/estrategia-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/antonomasia.eu\/"},{"@type":"ListItem","position":2,"name":"Serv &#8211; Estrategia de marca"}]},{"@type":"WebSite","@id":"https:\/\/antonomasia.eu\/#website","url":"https:\/\/antonomasia.eu\/","name":"Antonomasia","description":"Architectural and green communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/antonomasia.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/pages\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":11,"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/pages\/1118\/revisions"}],"predecessor-version":[{"id":2014,"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/pages\/1118\/revisions\/2014"}],"wp:attachment":[{"href":"https:\/\/antonomasia.eu\/en\/wp-json\/wp\/v2\/media?parent=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}